For several years I traveled the Arts & Craft circuit in an attempt to sell my paintings.
There was a learning curve I did't realize, such as, if you are going to attend an Arts & Craft venue make sure the emphasis is not on crafts. The mentality and wallet contents are focused on crafts so an artist does not stand much of chance in selling a piece of art for 500 dollars.
Most visitors to an open art show, meaning there isn't a charge to get in, are there to pass an afternoon looking around. They come to your booth and express how beautiful your art is. At time they even give you hope, "We just started so we want to look around but we'll be back because I really like this painting." News Flash - if they don't buy it right then, they will not be back and chances are some another artist got the sale just before they left the venue.
At my age and with Parkinson's, I don't travel the circuit, which limits my chances of selling my work.. I turned to a digital booth called a website, which has drawn an impressive number of hits but no sales.
I read a book titles "Secrets of the Art world" written by Lista Spanos, the owner of a very large art gallery in Cincinnati, Ohio. The book contains several excellent insights on what an artist can do to sell their work. One chapter drew my interest, the difference between branding and marketing.
To effectively market your work, people have to recognize your art. as an example Thomas Kinkade. One can identify one of his paintings without looking for his signature. As his popularity grew he went about marketing it, and very successfully I must admit. I talked about this with Lista and I believe I found a style to brand; Sunsets/ rises and or fog. People love sunsets, in fact in Florida drive by a west facing beach in the evening and you'll find people waiting for the sunset. Some even park their cars facing west, which allows them to watch the setting sun in the comfort of their air conditioned car.
Several of my paintings contain fog, which if used effectively can make a painting unique allowing it to stand out from other works.
Since my motto is, "Art For Parkinson's", it was suggested that I make it the focal point of my website. To incorporate my journey with Parkinson's into a paintings description; educate people about Parkinson's through my paintings. I've added this to some of my current work so I would appreciate viewers response to this concept.